Values-Based Decision-MakingSay It & Live It: Why do companies spend thousands of dollars and sometimes take years to write their mission statements? Are these words truly important or just window dressing to make top management feel good about themselves? In Say It and Live It: The 50 Corporate Mission Statements That Hit the Mark, Larry Kahaner explains that these statements are not simply mottoes or slogans. They are roadmaps to success. These statements are well thought out ideas that companies use to meet and exceed their financial dreams, set goals, treat their employees well, stay a step ahead of the competition and break free of crises. Corporate mission statements--sometimes called value statements, credos, or principles--are the operational, ethical, and financial guiding lights of companies. They help managers make the right decision, no matter what the circumstance. Read what the world's most influential business leaders say about their mission statements. A Planning Forum survey has shown that managers used mission statements more than any other "corporate tool," surpassing customer surveys, total quality management, and pay-for-performance. Why? Because they work, especially in times of fast-moving crises or tough decision-making situations, like what happened to Johnson & Johnson during the now-famous Tylenol emergency. Not surprisingly, companies with strong commitments to their mission statements are industry leaders. When Larry Kahaner and his co-author selected the 50 best mission statements from hundreds that they studied, 10 percent turned out to be winners of the revered Malcolm Baldrige National Quality Award. This was not a coincidence. It's also not a coincidence that Say It and Live It has been translated into six different languages and applauded by reviewers worldwide.
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Copyright © 2008 Larry Kahaner |
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