Competitive Intelligence by Larry Kahaner
Table of Contents
Preface: Being a Hero and Not a Bum
PART ONE: WHAT IS COMPETITIVE INTELLIGENCE?
Chapter 1 -The Rise of Competitive Intelligence
Chapter 2 - What Competitive Intelligence Can do For Your Company: Information vs. Information
Chapter 3 - Why Most Managers Are Still Stuck In The Information Age
PART TWO: REAL WORLD COMPETITIVE INTELLIGENCE
Chapter 4 - The Intelligence Cycle
Chapter 5 - Planning and Direction
Chapter 6 - Collection
Chapter 7 - Analysis
Chapter 8 - Dissemination
Chapter 9 - Mergers and Acquisitions
Chapter 10- Benchmarking and Competitive Intelligence
Chapter 11- How The Japanese Perform Competitive Intelligence
Chapter 12- Competitive Intelligence in Other Countries
Chapter 13- Building a Competitive Intelligence System
PART THREE: ISSUES, OPPORTUNITIES AND THE FUTURE
Chapter 14 - Justifying the Cost of Competitive Intelligence.
Chapter 15 - Using Competitive Intelligence in the European Union
Chapter 16- Ethics
Chapter 17 - The New Gatekeepers
Chapter 18 - Why the Government Must Get Involved in Competitive Intelligence
Chapter 19 - Competitive Intelligence - The Next Generation
Glossary of Competitive Intelligence
|
Looking for a Speaker?
- Learn how to establish a CI effort in your company (small, medium, or large).
- Get a free copy of an article titled: What You Can Learn from Your Competitors' Mission Statements, that appeared in the journal Competitive Intelligence Review.
- Find out about having Larry Kahaner address your trade association members or company leaders about CI.
Contact us by email, phone: 703-761-4979.
You can also write us at:
Box 1051 McLean, VA 22101 USA
Larry Kahaner's Professional Speaker's Guarantee
Read what people are saying about Larry Kahaner's presentations.
Read Larry Kahaner's recent article on competitive intelligence and the internet that appeared in Information Week magazine.
|
|